Facebook Live has come a long way since its start as a method for public figures to connect with their audiences through the process of live video streaming. These live videos showed comments and likes in real time, helping immensely in creating Q&A –type sessions. Learn why your business should be using Facebook Live: 
1) To become more personable
Most people think of businesses as corporate faceless machines. By holding a Facebook Live session with a high-ranking manager or executive, you’re showing them the face and the people behind the company. This makes your business more human, which has the result akin to an advertisement showcasing a specific employee: people feel a closer bond to the company, and have a better impression of the work you’re doing.
2) To seem more spontaneous
Live videos are live. That can be intimidating to some, who prefer to have strict control and a lengthy editing process in regards to the output. However, you can find ways to prepare for the live video, from planning for expected questions to practicing the presentation beforehand. This will be very attractive to audiences as a Facebook Live video looks like unfiltered access to your business, and when you’ll look calm and collected and knowledgeable about the topics they raise, it’ll increase the chances that they’ll click on your call-to-action at the end.
3) To understand your customer’s tastes and actions
Consumer tastes are ever-changing, so what better idea to learn common issues and questions than to host a Facebook Live Q&A? Promote it to your followers and let them join in the conversation to learn more about the brand. At the same time, experiment with different times and lengths of videos to see what works for the audience.
4) To stay up to date with the trends
As a company with a Facebook page, you’re already staying relevant, so why not lead the way in open communication with your consumers by hosting a Live video? At the very least, you’ll interest and pull in a new audience that wants to know about your company. The fact that the video stays on your timeline means that it becomes a tool that helps you inform potential prospects about your business. Just don’t forget to promote it on your feed beforehand so that people know to join in!
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