Social Media is the king of the fast-changing environment. Every single minute, for example, there are 1.09 billion daily active users on Facebook, all looking for something to like or share. For Social Media Marketing, the key to capturing your target consumers’ attention has now shifted from quantity to quality. Instead of bombarding your target consumers with general advertisements left and right, we should be focused on spending the time to craft a well-placed advertisement. Three tips that always work:
1) The First Impression Matters
You know that major decisions can be made in the first seven seconds of meeting. When it comes to the viewing of ads, then, making a great first impression becomes imperative to success. If they don’t like the look of your ad, then they won’t stop scrolling long enough to look at it.
Hence, we should look at the basics when it comes to design: Keep it simple and straightforward, or the K.I.S.S Principle. If you overwhelm your target audience with visuals, it’ll immediately just register as clutter. Use simple monotone backgrounds, or something universally-loved, like a great scenery shot. Groups of people, or psychedelic background images, don’t work as well.
2) Content Queen
You should then bring the same K.I.S.S principle to your content. If the copy is long and rambling, then you can bet that most people won’t bother to read it. The shorter the copy, the better; don’t forget, however, to tailor the copy to your target audience. If you’re trying to appeal to a broad range of audiences, removing the use of industry-specific terms and complex terminology is best. If you’re selling a product, try to tweak your ad design to match the copy. If your ad only promotes the brand when you’re trying to sell a product, it’ll confuse the audience and reduce effectiveness.
3) Timing Is Everything
Lastly, don’t forget to tailor the ad to the location that your target audience is in. There’s no point to posting on Facebook at 2pm local time if it shows on your audience’s feed at 2am there. There are optimal times to post on social media; for example, Facebook and Twitter work particularly well if you schedule for lunchtime. Weather is another important (and useful) factor: don’t post your ad for winter wear if it’s summer time in the region. Try to ensure that you remain sensitive to national holidays; whether it’s religion-based, or school-based.
In the end, taking the time to carefully craft your one ad will provide better returns than spending a ton of money to bombard with generic ads that they can see on traditional media. Make use of social media to its full extent!
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