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Critical Guide to Google’s Mobile-First Index

Posted by Neha Jain

Dec 8, 2016 1:37:31 PM

Considering that more than 50% of all searches take place on mobile devices, Google’s practical advancement to “Mobile-First” Index is justified.

(More importantly, mobile now represents 65 percent of all digital media time, according to comScore in the US.)

Google has crawled the web from a “Desktop” point of view for more than a decade now. However, what’s different about the transition is that Google, so far, has been firm that business owners without a mobile website shouldn’t worry. If you only have desktop site, Google will continue to index your desktop site just usual. At the same time, Google is putting more emphasis on mobile version of a website.

So, what is Mobile-First Index?

Currently, Google has just desktop index. It creates signals based on Googlebot with the desktop user agent. Now, Google will crawl with their mobile Googlebot to gather mobile friendly and other signals too, but they aren’t creating a new index based on the mobile site.The Google Ranker then looks at the mobile signals collected by the mobile crawler and adjusts the rankings accordingly.

After all, Indexing affects ranking.

Keep in mind this update is currently in testing so you may not find any differences at the moment.

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Topics: Search Engine Optimization (SEO), Website Design, Business, Lead Generation Asia, Optimizing, Digital Marketing Trends, Mobile-First Index

Why Does Database Decay Matter?

Posted by Neha Jain

Dec 5, 2016 9:40:46 AM

Data decay, also known as data degradation or data rot, is a computing phrase for the gradual decay of database. Over time, decay becomes worse and worse, leading to rotted databases that cannot be further modified.

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Topics: Business, Lead Generation Asia, database decay, Database Cleansing, Database Recovery, Causes of Database Decay, Solutions to Database Decay

Awesome Tips of Facebook Instant Articles

Posted by Neha Jain

Nov 28, 2016 10:00:00 AM

Have you heard of Facebook Instant Articles?

Need to distribute your own particular Instant Articles on Facebook?

Let’s get started

First off: What are Facebook Instant Articles?

Instant Articles are a mobile distributing position that empowers news distributers to circulate articles to Facebook's application that heaps and shows as much as 10 times speedier than the standard mobile web.

The platform has been in trying with chosen accomplices since May 2015, and the information so far feels empowering:

  • Instant Articles received 20% more clicks than mobile web articles from the News Feed
  • They are 70% less likely to abandon the article before reading
  • They are shared 30% more than mobile web articles on average
  • Facebook also discovered that people on slower connections read 20-40% more Instant Articles than mobile web articles on average.

In terms of referral traffic, mobile users who view your content as a Facebook instant article won’t actually visit your website, and therefore won’t be counted as referral traffic from Facebook. But you can use standard web analytics tools like Google Analytics to track traffic to Facebook Instant Articles to retain your overall visitor counts.

Regarding referral activity, mobile users who see your substance as a Facebook Instant Article won't really visit your site, and accordingly won't be considered referral traffic from Facebook. Yet, you can utilize standard web analytics tools like Google Analytics to track activity.

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Topics: Lead Generation, Social Media, Facebook, Blogging, Article Marketing, Business, Facebook Instant Articles, Optimizing, Digital Marketing Trends

Crucial SEO Tips for E-commerce Websites

Posted by Neha Jain

Nov 23, 2016 11:02:33 AM

 

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Topics: Search Engine Optimization (SEO), Lead Generation, E-Commerce, Website Design, Business, Keyword Research, Optimizing

7 Secret Security Tools for Your Website

Posted by Neha Jain

Nov 22, 2016 4:15:25 PM

The Magnificent 7 for Website Security

Website Online Security is no longer just an optional concept.  Rather it is a necessity for businesses of all sizes.

One of the most common talks on Information Technologies is Web Security. We often pay attention to website design, SEO and content, and overlook the security area.You may not think your website has anything worth being hacked for, but websites are compromised all the time. The majority of website security breaches are not to steal your data or deface your website, but instead to use your server as an email spam, or to setup a temporary web server.

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Topics: Lead Generation, Website Design, Business, Security, website security

Double Your Conversion Rates for Free

Posted by Neha Jain

Nov 15, 2016 10:00:00 AM

Yes, you heard it right!

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Topics: Inbound Marketing, Lead Generation, Business, Lead Generation Singapore, Conversion Rate Optimization

Generate more leads for FREE using Facebook

Posted by Neha Jain

Nov 14, 2016 10:10:25 AM

With over 2 billion internet users, where can business owners go to find potential visitors to their website? Well, you could try the top U.S. website: Facebook.

Facebook captures 10% of all internet visits, with visitors spending an average of 28 minutes on the site. Even more revealing, 50% of Facebook Fans prefer brand pages to company websites. Read more about Facebook facts and figures.

Many people wondering if they really should give up their website and only focus on Facebook  that you have no control over. Facebook can change its platform or shut down Pages without any input from you. However you have absolute control over your website. So use Facebook as your marketing strategy for sending traffic and leads to your website.

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Topics: Lead Generation, Social Media, Facebook, Blogging, Business, Lead Generation Singapore

Pitfalls of Email Marketing

Posted by Neha Jain

Nov 4, 2016 10:00:00 AM

You must have heard of email marketing repeatedly on the Internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communications; targets specific key markets, and is both cost-effective and environmentally friendly. Businesses use email marketing as an affordable and often effective marketing tool.

However, before employing this technique you should make yourself aware of the disadvantages that exist.

Several factors can hinder your Email Marketing effectiveness, and, in some cases, email marketing can even work against your business.

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Topics: Traditional Marketing, Emails, Business, Email Marketing

9 Powerful Digital Marketing Trends

Posted by Neha Jain

Nov 3, 2016 9:33:01 AM

Digital Marketing is a tricky business.

Technology has brought the marketing field a long way. To stay on top is forever advancing into different strategies and approaches. Marketers need to work faster to keep up with the preferences of digital audiences. There is a multitude of tools, which have been developed for marketers to use on the Internet.

A lot of the advancements come from constant analysis and evaluation of what a customer likes to see or read. In a blink of an eye, the marketing strategy you have been using could become outdated. So it’s important to know exactly what changes are happening now and how those changes are affecting you and your company.

Digital marketing trends that will shape the future of digital marketing in 2016 and beyond

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Topics: Search Engine Optimization (SEO), Lead Generation, Business, Digital Marketing Trends

Free Advertising on Google For Your Business

Posted by Neha Jain

Oct 27, 2016 5:52:00 PM

 Did you know you can get number 1 ranking on Google for free?

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Topics: Search Engine Optimization (SEO), Lead Generation, Business, Free Advertising, Search Results

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