It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to make the potential consumer feel like they’re being taken care of, even from the first moment they come into contact with your company. The easiest way to achieve this? Endear yourself to them. Make your brand a personable one, with the correct type of marketing. Two ways to achieve this:
Don’t you just love when you get personalized greetings during holidays or special occasions? This is a tried-and-proven method, since no one can be angry at a “Merry Christmas from (so-and-so company)!” message. This method doesn’t directly bring in sales, since they don’t focus on selling, but it does make the brand a person instead of an inanimate entity. Let the consumer know that you care about their general well-being whether they’re a customer or not, so that when you actually do get in contact with the consumer, they’ll be less likely to respond negatively right off the bat.