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iSmart Communications Blog

How To Build a Relationship With Your Local Consumers

Posted by David Leung

Aug 26, 2016 12:00:00 PM

It’s easier to overlook, but when it comes to the Inbound Methodology, one of the most important components is the last one: Delight. You need to make the potential consumer feel like they’re being taken care of, even from the first moment they come into contact with your company. The easiest way to achieve this? Endear yourself to them. Make your brand a personable one, with the correct type of marketing. Two ways to achieve this:

Local Greetings

Don’t you just love when you get personalized greetings during holidays or special occasions? This is a tried-and-proven method, since no one can be angry at a “Merry Christmas from (so-and-so company)!” message. This method doesn’t directly bring in sales, since they don’t focus on selling, but it does make the brand a person instead of an inanimate entity. Let the consumer know that you care about their general well-being whether they’re a customer or not, so that when you actually do get in contact with the consumer, they’ll be less likely to respond negatively right off the bat.

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Topics: Lead Nurturing

4 Tips For YouTube Marketing

Posted by Janice Li

Aug 25, 2016 12:00:00 PM

YouTube has over 1 billion users, equivalent to almost one-third of the entire number of Internet users. When using YouTube as an online marketing tool, then, you need to ensure that your videos find a way to make it past the millions of other videos. Here are 4 tips for your YouTube marketing strategy.

1) Make Video Content Entertaining

YouTube is a platform that requires you to take the initiative (at least at first) to look for a video. Therefore, if you’re posting a video, it should be about something that’s interesting or entertaining. Your content should thus be tailored around retaining the attention of the viewer. If you’re educating your audience about a new product, then change the tone to be one of entertainment, not of a classroom information session.

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Topics: Social Media

Why Should Your Business Use Facebook Live?

Posted by David Leung

Aug 23, 2016 12:00:00 PM

Facebook Live has come a long way since its start as a method for public figures to connect with their audiences through the process of live video streaming. These live videos showed comments and likes in real time, helping immensely in creating Q&A –type sessions. Learn why your business should be using Facebook Live: 

1) To become more personable 

Most people think of businesses as corporate faceless machines. By holding a Facebook Live session with a high-ranking manager or executive, you’re showing them the face and the people behind the company. This makes your business more human, which has the result akin to an advertisement showcasing a specific employee: people feel a closer bond to the company, and have a better impression of the work you’re doing.

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Topics: Social Media

5 Essential Steps For Boosting Your Call-To-Action

Posted by Charlie Lam

Aug 19, 2016 12:00:00 PM

Whenever you’re writing webpages or emails to your customers, always remember to ask yourself: what’s your ultimate purpose? You probably want to increase sales. You want to get your potential customers to perform a desired action, from reading more to engaging with your sales staff, and a well-designed call-to-action (CTA) will help immensely. Here are 5 essentials to maximizing the effectiveness of your CTA button:

1) Make Your CTA Stand Out

It’s a simple yet effective method, and it takes only two elements to create a distinctive CTA button.

Firstly, use contrasting colours. Select a button color which will be visible from a mile away. You want people to notice it and pay attention to it, so you need to make sure it stands out. For example, if your website background is white, make the CTA blue; or test out a few colors to see what pops.

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Topics: Call-To-Action

How To Create Remarkable Content

Posted by Janice Li

Aug 17, 2016 12:00:00 PM

Content is absolutely important. It might seem repetitive to mention this, but content is what creates your base message, which is disseminated through marketing. In this sense, your content becomes crucial in the marketing process. Learn how to create an influential content plan by following these three steps:

1) Purpose

Before starting on your content, you have to clarify the purpose of your marketing strategy. Make it clear what the aims and goals are; for instance, are you trying to get more leads or more visitors? There are different kinds of marketing content for different goals. In this case, a clear purpose is needed to direct your content.


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Topics: Blogging

How To Increase Your Blog’s Readership

Posted by David Leung

Aug 15, 2016 12:00:00 PM

Writing blog posts have become a common method for companies to nurture relationships with their consumers, as well as market their products to a wider audience. In a world where there is an overabundance of blogs, however, how do you ensure that your blog catches the eye of the discerning reader? Here are 4 tips to increase your blog's viewership rate:

1) Make It Accessible

First things first: If consumers aren’t able to find your blog, they won’t be able to read it. So, in order to attract new viewers, we need to get your blog noticed by search engines such as Google. Start your search engine optimization process by using Google AdWords to conduct research on the most appropriate keywords to use in your content. Optimise your blog for broad mainstream keyword choices, but also try to use long-tail keywords to narrow down the competition when consumers are looking for specific content.

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Topics: Blogging

6 Secrets of Successful Video Marketing Campaigns

Posted by Charlie Lam

Aug 12, 2016 12:00:00 PM

Cisco’s white paper predicts that by 2020, IP video traffic will be 82 percent of all consumer Internet traffic. If that doesn’t sound impressive, remember that video inherently already provides more engagement and more visual appeal than reading a text.

More and more companies use video platforms like Netflix, YouTube and Facebook to market their products, so if you want to communicate with your customers better, while attracting new targets at the same time, follow these easy video marketing tips:

1) Manage Your Budget and Expectations 

It’s crucial to know how much you’re investing on the video, whether you’re capable of creating it, and your expected return. If you’ve got a very tight budget, try not to assume you’d get an entire studio and top-notch equipment for the video shoot. Instead, you may need to recruit a freelancer to do it outdoors on the go, or even produce the video yourself. This doesn’t impact the message you’re trying to get across, as long as you tweak your story content to fit in.

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Topics: Video Marketing

3 Simple Ways To Optimise Your Social Media Ads

Posted by David Leung

Aug 11, 2016 12:00:00 PM

Social Media is the king of the fast-changing environment. Every single minute, for example, there are 1.09 billion daily active users on Facebook, all looking for something to like or share. For Social Media Marketing, the key to capturing your target consumers’ attention has now shifted from quantity to quality. Instead of bombarding your target consumers with general advertisements left and right, we should be focused on spending the time to craft a well-placed advertisement. Three tips that always work:

1) The First Impression Matters

You know that major decisions can be made in the first seven seconds of meeting. When it comes to the viewing of ads, then, making a great first impression becomes imperative to success. If they don’t like the look of your ad, then they won’t stop scrolling long enough to look at it.

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Topics: Social Media

The 4 Best Marketing Analytics Tools

Posted by Janice Li

Aug 8, 2016 6:00:00 PM

The 4 Best Marketing Analytics Tools

Great content is the basis of stellar marketing, but there’s one other thing that occupies the same amount of importance: Analytics. If you don’t know what’s working or not, then your great content will never be delivered to the right audience. Use our list of the best analytics tools to increase both efficiency and efficacy:

1) Hubspot

HubSpot is the World’s No.1 Inbound Marketing platform that helps companies attract visitors, convert leads, and close customers. HubSpot’s comprehensive platform allows you to track virtually every piece of information you’ve sent or received, and analyzes it to see the results of your email marketing, social media marketing, and more.

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Topics: Marketing Tools

How To Target Local Customers With Your Facebook Ad Strategy

Posted by Sonny So

Aug 5, 2016 12:00:00 PM

Social Media Marketing can seem like a game of archery: your aim is to hit the bullseye for a perfect score. In the world of advertisements, you want to be as straight as an arrow; slicing through all the junk to reach the exact person you’re targeting.

Instead of aiming randomly, steady your arm and follow our tips on using Facebook Ads to target local. Narrow down your target range, and you might just increase the conversion range from visitor to leads!

1) Select the Type of Ad that Fits Your Needs

In Facebook Ads Manager, you can pinpoint your desired geographic area for the target audience. Firstly, though, the objective of your ad would decide the genre of ad you will be running. Are you trying to get your business on their radar, or are you promoting an event that you’re holding in the neighbourhood? Your choice is dependent on the product or service you’re promoting, as well as on your sales goal.

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Topics: Social Media


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