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iSmart Communications Blog

Why SEO Trumps Outbound Marketing In Generating Sales Leads For Your Company

Posted by iSmart Team

Sep 28, 2016 9:39:02 AM

The Internet has become an important part of our world. Everyone, from individuals to small businesses and multi-national companies is learning to tap on the power of the digital world to enhance their business and productivity.  Google is now many people’s first port of call when they need answers to a burning question or nagging doubt.

How then, do businesses and corporations launch themselves intelligently and effectively in the digital world? For businesses used to the methods of the past, the online world can be intimidating. It seems like too much information to take in, too many new methods to learn. Should you stick to the tried and tested marketing methods, or adapt to the new methods of marketing?

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Topics: Inbound Marketing, Digital Marketing, Search Engine Optimization (SEO)

7 Benefits Of Inbound Marketing As A Digital Marketing Technique

Posted by iSmart Team

Sep 23, 2016 9:30:00 AM

 Inbound Marketing is a digital marketing strategy that focuses on putting your product in front of your potential customers only when they are in need of them.

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Topics: Inbound Marketing, Digital Marketing

5 Easy Steps For Snapchat Leads

Posted by David Leung

Sep 21, 2016 9:30:00 AM

It seems straightforward: register for a Snapchat account and start posting anything you see, right? Well, when it comes to business, nothing is that simple. Follow our easy steps to get your snaps to promote your business and bring in leads: 

1) Plan, plan, plan

Using Snapchat is inherently different from using Facebook, thanks to the time limit placed on the former. In that case, you shouldn’t be using the same content plan for both. Plan your content to capitalize on Snapchat, using either storytelling or value-added tips to pull in your customers.

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Topics: Inbound Marketing, Digital Marketing, Social Media

How To Write For Today’s Readers

Posted by David Leung

Sep 19, 2016 9:30:00 AM

According to research performed in 2015 by Jakob Nielsen of the Nielsen Norman Group, people only read 20% of the words in a web article. Yes, 20%. This means that over 80% of the words here are going to be skimmed through. To make it easier for your readers to absorb the message, follow these 3 tips:

1) Be Concise and Objective

You might be tempted to throw everything but the kitchen sink into your articles, but trust us when we say that it’s useless. If customers really want to know about your products, they will search for it directly, so keep your information concise. Focus on benefits or a couple of selling points to make your products attractive. Use expressive verbs instead of adverbs (“giggled” instead of “laughed silently”) to create interest. Remember to provide proof or sources to help build your case.

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Topics: Inbound Marketing, Digital Marketing, Blogging

3 Essential Tools To Manage Social Media Customer Service

Posted by David Leung

Sep 15, 2016 9:30:00 AM

Social media has made the marketing landscape better due to the breadth and amount of information you can send out into the world. At the same time, however, it has created issues, as you now have a ton of feedback you have to respond to. In lieu of having someone sitting in the office constantly refreshing your social media pages for comments, why don’t you use these handy social media tools to handle your customer service?

1) Mention

Do you ever wonder how some brands always seem to find out when they’re mentioned on social media? Mention is a social listening tool that basically sources for, well, any mention of the company brand name and products. This includes an appraisal of whether the comment was positive or negative, and you can collate these comments to monitor your brand reputation.

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Topics: Inbound Marketing, Digital Marketing, Social Media

How To Make Email Marketing Mobile-Friendly

Posted by David Leung

Sep 14, 2016 9:30:00 AM

How often do you open an email on your smartphone? Well, according to EmailMonday, ‘Mobile email will account for 15 to 70% of email opens’ in 2016. This makes responsive emails more important than ever; customers won’t read your email if the format is out of sync or the text is reduced to html code. Use these easy tips to make your email easier for phone-users:

1) Avoid The Wall Of Text

A few short paragraphs of text might look appropriate on desktop email screens, but when translated to the mobile screen, it’ll become a huge wall of text that will turn readers off. Try to keep it short and sweet, and find the perfect length by testing it out on your own mobile first. At the same time, ensure that your body copy is at least 14-point, so that it’ll appear properly on mobile. Lastly, to prevent your brand name from getting cut in half, use the   entity in html. It’ll ensure that your brand name will stay as one block, and you won’t get the awkward breaks that line breaks can create.  

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Topics: Inbound Marketing, Digital Marketing, Emails

How To Optimise Your Facebook Page To Generate Leads

Posted by Sonny So

Sep 13, 2016 9:30:00 AM

You post every day but somehow there’s no conversion from your Facebook to sales. Why? You’re probably not using Facebook’s features effectively. Read on for 4 quick tweaks that will help make your Facebook page a lead-generating machine.

1) Place Calls-to-Action In Your Cover Page

In your marketing strategy, Facebook is just another platform you should be using to promote your latest call-to-action (CTA). Make this clear by putting your CTA in the Cover image, and use the tabs or ‘Learn More’ functions to help direct the traffic from the CTA. 

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Topics: Inbound Marketing, Digital Marketing, Social Media

The 4 Types of Email Marketing Bounces

Posted by David Leung

Sep 9, 2016 9:30:00 AM

What is an Email Bounce? An Email Bounces when the email sent is rejected by the recipient’s mail server. This is a part of email deliverability, which is the measurement and understanding of how successful a sender is at getting their marketing message into people’s inboxes. 

So, to learn more about the reasons your email isn’t getting through, read our list of the 4 types of email bounces: 

1) Temporary Failures

Three-digit bounce codes help to inform the sender of the error. Usually, a bounce code starting with a 4 means that it is a temporary issue and you can send it again later. This temporary failure, or a ‘soft bounce’, usually means that either the mailbox is protected, or full. You can try again later but if it keeps getting rejected then you might have to consider removing that contact from your database. 

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Topics: Emails

7 Tips For Snapchat Marketing

Posted by Charlie Lam

Sep 7, 2016 9:30:00 AM

Since Snapchat was launched in 2011, it has grown tremendously, with about 300 million monthly active users. With its high ability to engage users (5 times more effective than Twitter), Snapchat is becoming an emerging tool that marketers use to build engagement and connections. Here are our 7 tips for successful Snapchat marketing:

1) Make Your Content Unique 

This strategy is vital, especially when you plan to build a sizeable audience out of the platform. With endless stories to view on Snapchat, you need something that’ll catch the eye of consumers quickly. Hence, make your content unique to the platform. It increases the value of that content to fans.

2) Provide Sneak Peeks Of New Products

Everyone wants the inside access to brands and their workings. Providing a sneak peek into your latest offerings before the launch will help to build buzz and bring attention to your brand.

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Topics: Social Media

Skip The Paperwork: Useless Items To Cut From Your Marketing

Posted by Charing Kam

Sep 5, 2016 9:30:00 AM

When it comes to paperwork, traditional marketing seems to focus on the ‘more is more’ principle. In today’s digital era, though, we’re all about the ‘less is more’ principle. Focus on the things that matter, and skip the red tape; see two items that should be cut for efficiency and efficacy below:

1) All Those Press Releases

The thinking behind the millions of press releases businesses produce each year is that they’ll get placed on an external site when picked up, and the coverage will come with an inbound link. Also, you know, getting press coverage. Unfortunately, almost all of the press releases getting churned out of marketing departments is not landing any actual press coverage. And the releases that are picked up? Those aren’t exactly valuable inbound links when they’re getting funnelled out to low quality sites.

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Topics: Digital Marketing, Content Marketing

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