Well crafted typography has the strong power to capture attention, inspire emotion and support your message. Choosing a font for your Inbound Marketing* content is one crucial way to winning your audience's readership, but there are a number of considerations to be mindful of in selecting your perfect font.
Choosing a font can be tricky. The beauty and complexity of typography can make your head spin, but don’t worry. You get 7 tips on how to choose a font that works for your content.
Legibility and Readability
It may seem at first look that legibility and readability are the same thing, but they are not.
Legibility refers to the design of the typeface (font) and how one individual character can be distinguished from another.
Readability is the way in which words and blocks of type are arranged on a page—font style, size, leading, colour and other properties all combined into one overall impression. Similar font size and the spacing between each line of text can make a big impact on how easy your content is to read.
Let’s take the example font below, Helvetica Neue, and look at the readability factor. On the top paragraph, we have taken the same font and decreased the font size, changed the font color, and align as a justify. It becomes messy and unattractive content.
Tips:
1) Choose typefaces that are comfortable to read
2) Choose typefaces with conventional letter style
3) Choose typeface with generous letter and paragraph spacing
4) Align left to avoid “rivers” look
5) Make sure the line height is greater than the font size for paragraphs
6) Make font size, font color and typeface consistency
7) Play the proper font colour to get more attraction
Aside from being legible and readable, you may want to experiment with different font sizes, colours, and styles; you can do this using A/B testing, which you can read about in this blog post "6 Tips For A/B Testing To Increase Conversions".
* Inbound marketing is a form of digital marketing that involves SEO, social media, blog and landing pages to generate sales leads.
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